A Cut Above

The SUV market is the most crowded car market in Australia. So when the Mazda CX-5 was only given a minor facelift, we needed something that would cut through the noise and focus on what Australia already loved about their favourite SUV.

We created a campaign that celebrates how the new Mazda CX-5’s more premium design goes above what’s expected, by visually going up.

A Higher Standard

Every asset, from OOH to social, expressed a sense of elevation and being above the rest.

Qantas Partnership

Qantas is Australia’s premier airline, so we reminded customers that Mazda’s CX-5 is “A Cut Above” too.

Formats: OOH, YouTube Pre-Rolls