Ditch Regret
FORD MUSTANG - AUSTRALIAN LAUNCH
The Mustang is not a practical car. But it is an exciting one.
So we positioned the Mustang as antidote to the mundane aspects of people’s lives. Getting our audience to self-reflect and reconsider some of their more boring choices.
The campaign
won a Silver Effie
Over 100 contextual showed up across shopping centres, airports, bus shelters and mobile billboards.
Contextual TV
Unique ads carried a contextual message related to the program our audience was watching.
Aired during Goggle Box.
Aired during news.
Aired during sport.
Aired during drama.
Contextual OOH
Ran as three consecutive billboards along the Bolte Bridge.
Ran in affluent suburbs.
Ran at intersections known for traffic jams.
Auction Crashing
One tragic way people waste their weekends in Australia is attending auctions for ‘fun’. The perfect place for the Mustang to challenge how they’re spending their leisure time.
