Creative Leader | Senior Art Director
ABOUT ME
A creative leader with a decade of experience delivering high-performing campaigns across TV, OOH, social, and digital, for brand and retail sectors. Extensive experience in the automotive industry (Mazda, Ford) with additional experience across Superannuation, FMCG, Insurance and more. Adept at managing multidisciplinary teams, aligning creative visions with business objectives, and developing big ideas.
KEY SKILLS
Art Direction: Visual Concept development, film and stills shoot direction, and campaign execution.
Design: Conceptual design, building design systems, print/digital and typography.
Copywriting: Copywriting for conceptual ideas and headlines.
Leadership: Mentoring creative teams across disciplines.
Time Management: Ability to manage my time in fast-paced environments with tight timelines.
Collaboration: Fostering cross-functional collaboration for campaign roll outs.
Production: Film & Photography shoots, Print, OOH, Social, 3D.
Strategic Vision: Aligning creative output with business goals.
Performance Analysis: Leveraging data insights to refine creative processes and decision making.
Creative Tools: Adobe Creative Suite, Figma, Trello, Notion.
AI Tools: MidJourney, Runway, ChatGPT.
PROFESSIONAL EXPERIENCE
Highlights
Founded a startup for the fashion industry.
Created one of the most successful brand launches in Mondelēz’s history.
Launched 8 new cars through nationally integrated campaigns in Australia
Product Designer | Product Lead | Co-Founder
Dome App | Jan 2023 – Present
Designed and led development of a web-native SaaS platform for the fashion industry.
Conducted audience research to guide UX/UI strategies and prioritize features.
Established a cohesive brand identity applied across the app, marketing, and social platforms.
Managed an international team of developers and product stakeholders, iterating through an agile workflow.
Senior Art Director
Ogilvy | Oct 2021 – Oct 2024
Led development for AAMI’s AFL sponsorship campaign, spanning TV, OOH, social, and digital.
Launched a Mondelez cracker brand, achieving 84% conversion in 4 weeks.
Led the ongoing creative output of Hostplus for 3 years across TV, digital, and print.
Managed teams of designers, artists, and junior talent during campaign rollouts.
Art Director / Senior Art Director
CHEP Network (Mazda) | Mar 2018 – Oct 2021
Launched Mazda’s first-ever finance program through a national TV campaign.
Helped win the retail business and aligned campaigns with Mazda’s brand aesthetic.
Developed an entire CGI retail campaign remotely during COVID.
Launched Mazda CX-9 and CX-5 in Australia with bespoke integrated TV, OOH, and digital campaigns.
Managed teams of designers, artists, and junior talent during campaign rollouts.
Art Director
VML (Ford) | Oct 2015 – Mar 2018
Launched Ford Mustang in Australia with a national TV, OOH, and digital campaign.
Created striking auto retail campaigns using simple visual metaphors.
Led the launch of the Ford Everest campaign, filmed in Alice Springs.
EDUCATION
Mini MBA in Marketing | Mark Ritson | 2018
Award school (Conceptual ad school) | 2015
Graduate Diploma in Graphic Design | RMIT | 2010
Bachelor of Arts/Bachelor Business Double Degree | Victoria University | 2003 – 2006
AWARDS & COMMUNITY
Award School Judge (2021 – 2024): Judged student entries and work.
Award School Tutor (2018 – 2019): Mentored the top student and won top tutor award in 2019
Silver Effie: Media-Led Idea (2018) – GTB: Ford Motor Company – How we sold a Muscle car to the Masses
BRANDS I’VE WORKED WITH
AAMI, Cadbury, CPA, Dome, Fancy Hanks, Football Australia (Socceroos & Matildas), Ford, GIO, Hostplus, Mazda, Olina’s Bakehouse, Suncorp, Vero, The Natural Confectionery Company, Tourism WA.