Some of my experience

Over 8 years of experience building some of Australia’s biggest brands.

5 years working with auto brands.

3 years working with non-auto brands.

Founded an online collaboration tool for the photography industry (currently in the process of pitching for seed funding).

Founded a frozen falafel brand, currently sold across Victoria, Australia.

BRANDS I’VE HELPED BUILD

AAMI | Aphrodites Falafel | Cadbury | CPA | Fancy Hanks | Dome | Football Australia (Socceroos & Matildas) | Ford | GIO | Hostplus | Mazda | Olina’s Bakehouse | Suncorp | Vero | The Natural Confectionery Company | Tourism WA 

Senior Art Director
Ogilvy Australia
2021 – Present

HIGHLIGHTS:

  • Celebrated AAMI’s sponsorship of the AFL through a national TV-led campaign, by making light of all the things that can and do go wrong in footy.

  • Developed a playfully illustrated brand campaign for Olina’s Bakehouse crackers to launch it in the Australian market. 

  • Supported AAMI’s sponsorship of the SES, through thank you messages stitched into uniforms.

At Ogilvy I tackled everything from brand campaigns to content peices, helping progress fabric of the nation brands like AAMI, Cadbury and others forward.

Art Director/Senior Art Director
CHEP Network
2018 – 2021

HIGHLIGHTS:

  • Launched a ‘first of it’s kind’ finance program for Mazda, through a national TVC and online platform.

  • Showcased the elevated luxury in the new Mazda CX5 through a TVC that featured continuous upward motion.

  • Launched luxury family car, the Mazda CX9 in Australia, told through the eyes of a child’s imagination.

While at CHEP Network I worked exclusively on Mazda, during a time when the brand was actively trying to shift perceptions towards being seen as a luxury car manufacturer. I worked on both brand campaigns and retail.

Wunderman Thompson (GTB)
2015 – 2018 | Art Director

HIGHLIGHTS:

  • Launched the Ford Mustang in Australia by asking Aussies to self reflect on their boring choices and ‘ditch regret’.

  • Created arguably some of the best auto retail in the country using simple visual metaphors, with a known Ford brand spokesperson, Ngaire.

  • Launched the Ford Everest in Australia by tapping into our 4x4 audience’s love of gruelling experiences.

I worked exclusively on Ford within GTB or Global Team Blue developing conceptual ideas for both brand and retail. During my 3 years at the agency I was involved in every retail campaign that went out the doors, and all the major car launches for Ford. 

Award School

Since 2018, I’ve been volunteering my time tutoring and judging Award School. In 2019, my creative partner and I were awarded ‘top tutor’ for tutoring the schools top student for that year. From 2020 I’ve judged student entries and final folio work. 

Education

Victoria University (Arts & Business Degree) | 2002 – 2006

RMIT (Arts Graduate Diploma) | 2010

Award School | 2015

Mark Ritson Mini MBA (Marketing) | 2018

Language

English (Native)

Swedish (Basic)