A CUT ABOVE

Mazda CX-5 Campaign

The SUV market is the most crowded market in Australia. So we created a campaign that celebrates how Australia’s favourite SUV, the Mazda CX-5 goes above what’s expected - by going up.

A Higher Standard

Every asset, from OOH to social, expressed a sense of being above the rest.

OOH

Our campaign image was shot in the Blue Mountains at our hero location. We travelled up to Sydney and had a 10 minute window when it wasn’t raining, to clean the car and snap a few shots. Luckily the overcast day created some nice light on the car. We stripped in a new sky to complete the asset.
MAZ13927_CX5_1224WX324H_pix.jpg
MAZ13927_CX5_768Wx1152H_pix.jpg

Qantas Partnership

Qantas is Australia’s premier airline, so we reminded customers that Mazda’s CX-5 is “A Cut Above” too.

Mazda-CX-5-Inflight.jpg

YouTube Pre-Rolls

YouTube Pre-Rolls

YouTube Pre-Roll 1

YouTube Pre-Roll 2

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