A CUT ABOVE
Mazda CX-5 Campaign
The SUV market is the most crowded market in Australia. So we created a campaign that celebrates how Australia’s favourite SUV, the Mazda CX-5 goes above what’s expected - by going up.
A Higher Standard
Every asset, from OOH to social, expressed a sense of being above the rest.
OOH
Qantas Partnership
Qantas is Australia’s premier airline, so we reminded customers that Mazda’s CX-5 is “A Cut Above” too.