Love Every Minute
FORD EVEREST LAUNCH
The hardcore 4X4 market are an unusual bunch. They told us the harshest, most challenging and unpleasant experiences are the ones looked back on most fondly.
So we launched the Ford Everest in a campaign that celebrated this contradiction.
Note: The stylistic decision to make the visuals black and white while the car remains colour was a global degree set by Ford in Detroit.
Digital OOH
We took some of the best moments captured at the shoot and paired them with a line from the TV’s VO to create a moving OOH for each feature.
