We wear your support

AAMI VICSES SPONSORSHIP

In 2022, volunteer retention was at an all time low. To show some much needed appreciation for all that SES volunteers do, we created a uniform with stories of thanks from across Australia literally woven into the fabric - covering the SES in support.

We launched the campaign by asking for members of the public to send in their stories of thanks for the SES, to be stitched into a uniform.

Two of these stories were turned into 60” spots for the campaign, as part of our ‘Yarn Behind The Yarn’ series.

And Apparition Media hand-painted a mural to extend the tactile feeling of this campaign.

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Dome – Space to Create

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Mazda Assured Launch - Continue the Journey