We wear your support
AAMI VICSES SPONSORSHIP
In 2022, volunteer retention was at an all time low. To show some much needed appreciation for all that SES volunteers do, we created a uniform with stories of thanks from across Australia literally woven into the fabric - covering the SES in support.
We launched the campaign by asking for members of the public to send in their stories of thanks for the SES, to be stitched into a uniform.
Two of these stories were turned into 60” spots for the campaign, as part of our ‘Yarn Behind The Yarn’ series.
And Apparition Media hand-painted a mural to extend the tactile feeling of this campaign.