AAMI: We wear your support
VICSES SPONSORSHIP
In 2022, volunteer retention was at an all time low. To show some much needed appreciation for all that SES volunteers do, we created a uniform with stories of thanks from across Australia literally woven into the fabric - covering the SES in support.
The Launch
We launched the campaign by asking for members of the public to send in their stories of thanks for the SES, to be stitched into a uniform.
60” Features
Two of these stories were turned into 60” spots for the campaign, as part of our ‘Yarn Behind The Yarn’ series.
And Apparition Media hand-painted a mural to extend the tactile feeling of this campaign.
