Ford
Ditch Regret
Launch Campaign
The Mustang is not a practical car. But it is an exciting one.
So we positioned the Mustang as an antidote to the mundane aspects of people’s lives.
This Effie Award winning campaign used 100s of contextual headlines around Australia’s capital cities to get Aussies to self-reflect and reconsider their boring choices.
Contextual TV
Unique ads carried a contextual message related to the program our audience was watching — aired during Gogglebox, the news, sport, and drama.
OOH
Ran as three consecutive billboards along the Bolte Bridge, in affluent suburbs, and at intersections known for traffic jams.
Mobile OOH
Activation - House Auction
One tragic way people waste their weekends in Australia is attending auctions for 'fun' — the perfect place for the Mustang to challenge how they're spending their leisure time.
