Aphrodites Falafel: For the Love of Food
BRANDING | PRODUCT DEVELOPMENT | BUSINESS LAUNCH | FOUNDER
Falafel is universally loved. But supermarket falafel notoriously dry and continually disappoints.
Aphrodites Falafel is a product that’s built around good food and fun times. And aims to add some love back into supermarket falafel. Providing a product that tastes great and is easy to cook.
This was a business, product and brand that I developed during covid. And has since gone on to be stocked in boutique food stores across Victoria.
Named after the family matriarch who immigrated to Australia from Alexandria, Egypt in the 1950s, Aphrodite brought with her a love of good food and a personality larger than life. Aphrodites Falafel continues the tradition of good food and fun times.
I wanted the brand to have a playful colourful personality, while being able to visually reference middle eastern design and colours.
Gela font was chosen for it’s playful and flamboyant embellishments, that at their core felt straight out of the middle east.
