AAMI: When our game has its moments
TV-LED AFL SPONSORSHIP CAMPAIGN
To cement themselves as the national insurer. AAMI wanted to demonstrate they truly understand our national sport.
Fans have a deep love of the quirks of our game. The athleticism, the weird shaped ball, the bizarre rituals. But these quirks also mean things can go wrong. So we showed why it’s just one of the many reason it’s Lucky You’re With AAMI.
Launch Film
From the big game to the backyard, our game has it’s moments. Our integrated campaign is a tongue in cheek celebration of these quirks, while serving as a reminder how easy AAMI makes it to overcome them.
Launch OOH
We wanted our OOH to be simple while making the clear connection between AAMI Insurance and AFL.
We updated the well known Lucky You’re With AAMI Logo, by placing the AFL & AFLW logos within. We used backgrounds which immediately made people think of the AFL.
NT OOH
We extended the concept for NT footy, which needed unique imagery to represent the fanbase and players there.
Footy Record (Local Footy)
In the AFL Footy Records, we created an ode to all things that can, and do, go wrong at local footy.
Footy Record (Grand Final)
In the AFL Footy Records, we created an ode to all things that can, and do, go wrong on the way to and at the AFL Grand Final.
Radio
Then using the iconic voice of AFL commentary legend Dwayne Russel, we brought this ode to the airwaves.