When Our Game Has It's Moments

(It’s Lucky You’re With AAMI)

To cement themselves as the national insurer, AAMI wanted to demonstrate they truly understand our national sport.

Fans have a deep love of the quirks of our game. The athleticism, the weird shaped ball, the bizarre rituals. But these quirks also mean things can go wrong.

So we showed why it’s just one of the many reasons it’s Lucky You’re With AAMI.

Format: 30” Launch Film

From the big game to the backyard, our game has its moments. Our integrated campaign is a tongue in cheek celebration of these quirks, while serving as a reminder how easy AAMI makes it to overcome them.

Results

We always backed this campaign to go through the big sticks. Turns out the rest of Australia did too — naming it in the top 10 Most Unforgettable ads of 2025, with a hate score of 0%. Now that’s a win.