Everything Else Can Wait

We’ve all been there. The platter’s popping. The conversation’s flowing. You’re enjoying yourself so much, mains, tickets to a movie, meeting up with a mate… it all becomes a distant memory.

With Olina’s, Everything Else Can Wait.

This campaign, featuring hand drawn illustrations and contextual headlines, launched Mondelēz’s new cracker brand while achieving 84% conversion over 4 weeks — Mondelēz’s best on record.

The Campaign

Olina’s crackers are perfectly imperfect. Each one a little bit different. Just like moments around a cheese platter.

So, we partnered with artist Elin Matilda Andersson, to handcraft each element to give it texture and energy. The elements were then animated by Josh Trotter.

Formats: Launch 15”, Print, Social 6”